Garmin Ltd

Garmin has released the Cirqa, a screen-free fitness tracker that provides comprehensive health and activity tracking for $199 without requiring a subscription. The device uses Garmin's Elevate Gen 4 heart rate sensor and offers up to 10 days of battery life, positioning itself as an alternative to competitors with expensive mandatory subscriptions.

Garmin reported 15% revenue growth to $7.2 billion in fiscal 2025, driven by strong demand in fitness wearables and growth across aviation, marine, and outdoor segments. Operating margin improved to 25.9% despite higher operating expenses, while auto OEM remains unprofitable with a -7.3% operating margin.