Breaking News | GM Q2 US Sales Drop 4.2% on Discontinued Models and EV Weakness

GM sold 714,896 vehicles in Q2, down 4.2% year-over-year, but retained the top US automaker spot. Management attributed the decline to discontinued models (over 12,000 units including Cadillac XT4, XT6, and Chevrolet Malibu) and a sharp EV sales drop after Congress eliminated the $7,500 consumer tax credit in 2025. Chevrolet Equinox EV sales fell by more than half, from over 17,000 units in Q2 2025 to 6,600 this quarter. Year-to-date sales are down roughly 7% or 100,000 units versus a record 2025. Offsetting the weakness: Chevrolet Silverado and GMC Sierra pickups led sales, and SUVs including the Trailblazer, Traverse, and Equinox (gas) posted gains. Duncan Aldred emphasized discipline on inventory, pricing, and incentives to preserve margins despite softer volumes. Higher gas prices from the US-Iran conflict-which spiked above $4 per gallon during much of the quarter-were cited by industry analysts as a headwind, though large tax refunds absorbed some of the shock.

• Major redesigns for Silverado and Sierra rolling out this year could stabilize or lift truck volumes if execution is clean.

• EV demand trajectory without federal incentives-further volume declines would validate GM's pivot toward hybrid and ICE profitability over pure-electric ambitions.

• Margin and incentive data in the full quarterly earnings release; management's emphasis on pricing discipline suggests margin defense is the priority, but confirmation is needed.