Executive summary

Tines, a workflow automation company, launched Tines 3B, a platform designed to help enterprises build, run, and govern AI-generated workflows, applications, and agents. The product addresses the growing challenge of ungoverned AI software being created by employees outside traditional IT processes, a problem affecting 77% of organizations according to IBM research.

What happened

Tines launched Tines 3B, an AI-native platform that allows users to describe desired workflows in natural language, which the system then builds and connects to authorized enterprise tools and data. The platform includes three core capabilities: building AI-generated workflows through natural language, executing them with isolated credential protection and full logging, and monitoring all running applications and agents from a single console. Each workflow step runs in an isolated environment that executes and disappears, designed to prevent cross-contamination. The platform includes self-healing capabilities to handle unexpected conditions. Tines 3B is available immediately, while the original Tines Stories platform remains supported.

Why it matters

The launch addresses a critical governance gap identified by IBM, where 77% of technology executives report AI adoption has outpaced their governance capabilities. For SAP and other enterprise software companies, this represents both a competitive threat and an ecosystem development, as employees increasingly build AI-powered tools outside traditional IT channels. Tines has demonstrated strong growth metrics, including 124% net revenue retention and 302% growth in AI feature adoption, with an enterprise customer base that includes SAP itself. The platform's focus on governance, credential protection, and centralized monitoring tackles the "Wild Code" problem-the uncontrolled proliferation of AI-generated applications connecting to corporate systems without proper oversight or documentation.

Bigger picture

The enterprise software sector is experiencing a fundamental shift as generative AI enables non-technical employees to create business applications, disrupting traditional software development and IT governance models. This democratization of software creation creates both opportunities and risks for established enterprise vendors. Companies like SAP must navigate a landscape where their customers are simultaneously users of their platforms and builders of competing internal tools. The $1.125 billion valuation Tines achieved in its February 2025 Series C, backed by Goldman Sachs and SoftBank, signals investor confidence in the AI governance market. The workflow automation and integration space, historically served by enterprise platforms and RPA vendors, is being redefined by AI-native approaches that prioritize speed of creation alongside governance and security.

What to watch

Monitor how enterprise software vendors respond to the AI governance challenge-whether through acquisition, partnership, or competing product development. Watch for regulatory developments around AI-generated code in enterprise environments, particularly regarding data access, security standards, and accountability frameworks. Track adoption metrics for AI governance platforms among Global 2000 companies and observe whether traditional enterprise software providers integrate similar capabilities into existing platforms. Pay attention to customer implementations at Tines' enterprise clients, including SAP, to understand real-world governance requirements and whether centralised monitoring becomes an industry standard for AI-generated workflows.