JFrog Announces Speaker Lineup for swampUP 2026 Conference

What happened

JFrog announced its swampUP 2026 user conference taking place September 1-3 at The Glasshouse in New York City. The event will feature speakers from leading technology companies including Anthropic's Deputy CISO Jason Clinton, Cursor's Field CISO David Pan, Microsoft's Daniel Meppiel, and NVIDIA's Krishna Nadiminti. The conference will address software supply chain security and governance in what JFrog calls the agentic AI era, with sessions covering AI/ML model management, agent governance, DevSecOps, and cloud-native architecture. JFrog CEO Shlomi Ben Haim and CTO Yoav Landman will deliver keynotes including new product introductions. The event includes training labs, multi-track breakout sessions, and a networking gala at the Intrepid Museum featuring keynote speaker Carey Lohrenz, the first female F-14 Tomcat Fighter Pilot in the U.S. Navy.

Why it matters

The conference highlights JFrog's positioning in the rapidly evolving intersection of AI and software supply chain security. JFrog's research revealed that 97% of organizations claim AI governance while 53% are still pulling models from public registries where malicious payloads have been found, exposing a significant gap between perceived and actual security. The shift from human-paced to machine-generated development is redefining the software supply chain, creating new attack vectors as organizations integrate AI into their workflows. By convening leaders from major technology companies and customers, JFrog is positioning itself as a central player in addressing these emerging security challenges. The event provides a platform to showcase JFrog's Software Supply Chain Platform as the system of record for software artifacts, binaries, and AI assets-a critical value proposition as enterprises navigate AI adoption.

Bigger picture

The conference reflects broader industry trends around securing AI-enabled software development. As development increasingly shifts to machine-generated code and AI agents, traditional security models are being challenged. Attackers are weaponizing trusted models, registries, and agentic tools, creating an expanded attack surface. The participation of security leaders from organizations like Anthropic, Microsoft, and NVIDIA-companies at the forefront of AI development-underscores the urgency of establishing governance frameworks for AI-driven software supply chains. The presence of Tim Brown, former CISO of SolarWinds, adds perspective from one of history's largest software supply chain attacks, highlighting how lessons from past breaches inform strategies for preventing AI-driven attacks. The conference agenda suggests the industry is moving toward self-healing software supply chains with automated, machine-speed vulnerability detection-a necessary evolution as AI accelerates development cycles beyond human-paced security review capabilities.

What to watch

Investors should monitor JFrog's new product announcements at the conference, particularly any enhancements to its Software Supply Chain Platform addressing AI and agent governance. The company's ability to attract major technology companies as speakers and customers signals its competitive positioning in the DevSecOps and AI security space. Pay attention to customer adoption metrics and use cases shared during the event, especially from enterprise customers like AT&T, as these indicate real-world validation of JFrog's platform in production environments. The emphasis on agentic AI and machine-generated code suggests JFrog is adapting its platform for next-generation workflows-watch for evidence that these capabilities are gaining commercial traction. Finally, commentary from executives on the gap between claimed AI governance and actual security practices could provide insight into market opportunities for JFrog's solutions.